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What Is Multi-Family Real Estate Investing

March 13th, 2020

Multi-family real estate investing is the process of buying units that provide housing for multiple different families. Unlike owning a single family home that you rent out to only one person or family, multi-family buildings have two or more separate dwellings. Multi-family buildings can range from a duplex to a huge apartment complex, but no matter the size, can be a great investment as long as you understand what is involved in finding a property and being a good landlord.

Considerations in Multi-Family Real Estate Investing

When you are considering multi-family real estate investing, you are usually going to need to make a larger investment than you would for a single-family home. You will also need to qualify for a mortgage for a rental property, which may involve a different approval process than qualifying to buy your own house. For instance, applying for a mortgage for an investment property that is a multi-family unit may involve showing how the property itself will generate income by doing projections of your expected expenses and cash flow.

Once you have obtained financing and purchased the property, you will need to deal with both the advantages and disadvantages of multi-family real estate investing. One of the most obvious advantages is that you have the potential to earn more rental income than you would if you had only a single unit and a single tenant. Your income streams are also diversified because you have several different renters. This can be safer than having just a single unit home, since when your tenant moves out of the single unit rental you are left with no rent at all.

Of course, the downside to this is that you or your property management company will need to make sure all of the units are rented instead of just worrying about finding a single tenant. If two tenants move out at the same time, for example, you’ll need to work to find two new qualified tenants.

With multiple tenants, you also have the potential for problems among the tenants, such as noise complaints or other related issues. While these problems can exist to some extent from neighbors in a single-family home, the issues tend to arise more when many different families are sharing space. Having clear rules in the lease about noise and tenant obligations can assist you in stopping problems like this before they start, and hiring a property management company can allow you to avoid having to deal with issues of this nature at all as the manager will take care of them for you.

Other possible advantages of including a multi-family property in your real estate investing will vary depending on the type of property and your situation. For instance, you might be able to live in the property yourself and make enough in rent for the tenant to pay off the mortgage, essentially allowing you to live for free in your own home while gaining equity. You also have the opportunity to allow an on-site manager to live in one of the rental units in exchange for providing building maintenance. This can save you money as your management fee will likely be reduced, and can help to ensure that your tenants are happy in the building and that issues are promptly resolved.

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Marketing, Promoting and Advertising Your Business

February 28th, 2020

One thing that goes without saying in today’s business world, is that regardless of the nature of your home based business, a website is an absolute MUST. Whether you have a product or service to sell, whether local or global, your business will go nowhere fast if you don’t have an online presence. If you need internet marketing help, you’ve landed on the right article. I’ll give you some home based business marketing ideas that will help you promote your business successfully.

The first step is choosing a domain name and getting it registered. You can build your own website (if you have the time) and host it yourself or you can have everything done by another company (if you have the money). Either way, you have many options and tools at your disposal that can align with your business plan and budget. Also note that you can still start your own home based business even if you don’t have a product or service to sell. There are thousands of individuals and companies that have products you can sell for them while earning a commission, called affiliate marketing.

Of the many business marketing strategies known to man, internet marketing is, hands down, the best strategy to use for promoting a home based business as it is the cheapest method and has the potential for reaching millions of people all over the globe. Driving traffic to your site through online resources is like killing two birds with one stone. You can tackle print advertising by writing articles and publishing them to directories and ezines and by submitting ads to the many available (and most of them free) classified ad sites. Online media advertising encompasses writing press releases and distributing them to press release sites. One of the biggest and most popular online advertising trends today is via social media advertising through sites such as Twitter, Facebook, and LinkedIn where you build relationships with your customers. Forums and communities are also great ways to build relationships which helps promote your home based business in the long run. Simply Google your market or industry with the word ‘forum’ or ‘community’ behind it and search for one or two that seem to be the best fit for you.

All of these methods of online advertising contribute to search engine optimization (SEO), which is to say improving your online visibility and escalating in the search engines like Google, Yahoo and Bing. Your goal is to claim the #1 spot in the organic search results (the results on the left, not the right side which are paid ads). This is where your traffic will come from. If you are 800 in the list of search results, no one is ever going to see your site because very few people have the time or patience to scroll through 800 search results. Research shows that people typically won’t even scroll past 4 or 5 search results, let alone 800.

Can you grasp the importance of internet marketing for any business? If you are new to the internet marketing phenomenon and don’t know exactly where to start, there are many great programs or systems online that walk you through every aspect of marketing your online business. A lot of these systems were created by online entrepreneurs who have spent thousands of their own dollars trying to figure it all out over the years and finally DID. Their sacrifices have made it easier for newbies to become successful at their own online home based business. If you are new to running your own home based business, I recommend you find a great system (do your research, read reviews, ask questions in forums) and start marketing your home business from there. Don’t waste the time and money that so many of us have in going it alone, without a proven system, as it will just set you back further and hinder your progress.